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What comes to mind when you think of American Express? When American Express was founded in 1850, they provided an express courier service that delivered valuables throughout upstate New York. But how did American Express evolve into the company we know today?
But you probably don’t know that American Express has been a master content marketer for close to a century, ever since they were a company we would barely recognize today.
In the 1950 edition of the , American Express contributed heavily to a special vacation travel section in a way that’s very similar to the sponsored content stories we see today.
It contained profiles of vacation hot spots in cities around the world, with the addresses of local American Express branches placed conveniently at the end.